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Small Businesses – the heartbeat of a thriving economy.

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So what is branding?

 Branding is a broad term and encompasses a range of ideas, but essentially it boils down to the image your clients visualise and the emotions they feel when they hear your business name.

Branding is different for every business and each is unique. Your branding will depend largely on your business type and your target market.  An informal bistro will have an relaxed, playful and entertaining feel about them, whilst an upcoming IT company’s brand will be more sophisticated and cutting edge.

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Every school needs an online presence.

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These days more and more parents (as well as students) have so many options available to them to further their education, that it becomes vitally important for any institution to have an online presence.

This presence should be professional and offer the visitors the information they need at their fingertips.

Parents want to know that they are making the best decision for their children’s future and investing in a school that will provide results.

Having an online presence that showcases text and imagery of the facilities available at the school, photos of your buildings and classrooms, sporting fields, community projects, photos of events and happy children and parents; gives the parents confidence in your school. It builds trust.

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Is good design important for my website?

Is good design important for my website?

In short, the answer is YES, YES and YES!
It is the hard truth that most people’s first impression of your company, is your website.   If it’s not up to par, people assume your business hasn’t kept up with the times either.

94% of people cite that POOR DESIGN is the reason that they DO NOT TRUST certain websites!

So how do I make my website great?
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Website developer vs Website builder

Website developer vs Website builder

We face a number of options, when choosing to design a website. Should we simply hire a website designer/developer and let him/her take care of all the work? Or should we build a website ourselves using a website builder?

If you’re having trouble choosing between hiring a website designer/developer and designing your own website, this article should assist you in solving this dilemma, but firstly, let’s cover the basics. (more…)

How to install your Email Signature in Outlook

1. Save your Email signature image to your My Pictures folder

2. Open Outlook

3. Click on the Tools menu

4. Click on Options

5. In the Options window, click on the Mail Format tab (more…)

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