Welcome aboard the Creation Station
With everyone talking about the Olympics 2016 and South Africans proudly posting glorious moments of Wayde van Niekerk racing down the 400m track, we thought it apt to send out 5 hot branding tips that will be sure to win you the Gold medal in the Branding event… (more…)
It’s time to rethink your branding.
Every business starts with passion and a desire to realise a dream, but what happens when that dream starts turning sour…
If the concept is still sound and pertinent, then it’s normally a time to just rethink and reinvent your branding…
You’ve often heard it said that small businesses fail within the first 2 years of launch. So what happens to the dynamic entrepreneur behind the business when it does?
In short, unless they have managed to establish a personal brand, they come tumbling down with the business. However, if they have established themselves with a personal brand, it will be much easier for them to relaunch their next business idea.
Consider major entrepeneurs, like Mark Shuttleworth, Tokyo Sexwale and Raymond Ackerman. You may not necessarily remember which company they started out with, but you do know their names and have a good idea of what they stand for. They found a way to use their personal brand to their advantage.
As an entrepreneur, you need to build a personal brand if you want a long-term career as a business owner. (more…)
There are so many articles out there on branding and all of them offer really good advice.
They cover questions like:
– What is your business all about?
– What are your businesses values?
– How would you like people to perceive you brand? (E.g. fun, relaxed, corporate, sophisticated)
– Who are you targeting?
– What would your target market best respond too?
– Does this market need someone with a fresh approach and willing to break some barriers?
These are definitely the right questions to be asking.